Customisation of Mantero scarves has an even more varied and "creative" evolution which followed and intertwined the company history with that of its creators. There are real signatures on the scarves of the '60s and '70s, still preserved in the archives today. The first signature belonged to Beppe Mantero (son of the founder Riccardo) and his pseudonym René Chantal. This was replaced in the second half of the '70s by the Mantero Collection seal, which, among various versions, boasted one with a coat of arms in the centre, to mark a creation of regal elegance. In the ‘80s logomania exploded in the fashion world. In addition to the logo, there were shapes and colours with a "maximalist" taste. Mantero created a capital letter signature without losing its usual elegance. This trend was countered by 1990s minimalism. The Mantero signature rediscovers the sophisticated tradition of its past, with a round "stamp" seal in which the M, now an icon of the Mantero image, stands out in the centre. New millennium: Heritage becomes a fundamental value of every luxury company. Here we have a return to the origins, with the re-proposal of an elegant cursive italics signature suggesting the touch of the skilled craftspeople who follow the creation of each Mantero product. Since 2010, a new seal has been created for Mantero Collection capsule: a central M surrounded by the name Mantero and its foundation date. Within the circular graphic element, different information is harmonised by the signature, which can be combined with many different formats. With the increasingly more eclectic and pattern mixed current collections and the need to communicate the Brand name through the new media, it is necessary to have a simple and legible logo that can be used linearly. This was how the new Mantero 1902 logo was created. Bauer Bodoni and navy blue were unchanged – suggesting luxury, elegance and superiority to fashion. The pipe symbolises modernity and marked a break and a distance, in a perspective of continuity, between today and the origins. Last but not least, the 1902 date proudly reminds us of that past that is still part of the present.
