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Women Talks

A cozy afternoon with Luisa Bertoldo

24 Jan 2018

Luisa Bertoldo is one of those women that other women can only love. She left the Veneto area and moved to Milan alone. She created a solid PR agency that bears her name (and that deals with design, food, fashion, and culture) from scratch. She is a mother to Giovanna, a delightful girl she had with her partner Francesco Mandelli, (an artist, attentive father and discreet presence during our shooting). She is ironic and precise. A genuine union of refined details and educated subtleties, pop references, elegant voice, beautiful manners and laughter. She has the pragmatic beauty of an intelligent woman. It's pleasant to stand beside her and discover something more about her style...

Why do you love scarves?
It's an object that I like –– it is an accessory of character which is never excessive.

Any styling advice?
I have scarves of all sizes - from the little ones which are tied around the neck like a bandana, to my favourite giants which are used as blankets and cloaks. Based on my hairstyle, I transform them into turbans. Throughout the year, they are colourful scarves that I always carry with me.

How would you describe your way of dressing?
I think I have a recognisable style, but I don’t always follow the same "concepts". My wardrobe is full of shirts, men's T-shirts, high waist trousers and long skirts (and a little less long), and dresses (these to the ground). And then there are many colourful sweaters with designs. Black is there, but it is an exception.

How did you find your style?
When I stopped imagining myself with the clothes I saw in newspapers, and realised that they would look different on me. I started working on those details that make you unique when used correctly. On me, high waist, men's clothes “work" if accompanied by the right heels and lipstick. Long dresses can be worn even during the day.

Is there a woman who inspired you?
What strikes me most in a woman is the attitude with which she wears a dress. If I think of someone like Monica Vitti, I imagine her pose, voice and her body movements – any "old thing" she wore became magnificent...

What would you like to teach your daughter Giovanna?
I would like to teach her beauty principles, that’s why I try to surround her with beautiful things. For example, a Miyazaki cartoon, or an old armchair that is there after many years – beautifully elegant and comfortable. Beauty means being courteous and kind. I always tell her to introduce herself, say thanks and to ask with kindness. If you respect these three rules, you will always be an elegant woman.

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Women Talks

A cozy afternoon with Luisa Bertoldo