Serial beauty

In the designer Elena Salmistraro’s lively home are funky eco illustrations, pop Madonna paintings, and ceramic baboon heads

Serial beauty

Shaping ceramics is her passion (after Greta, her three-year-old girl). Creating is her life force. Her smile is contagious. Elena Salmistraro is a young artist and product designer, one of the most beloved on the Italian design scene. A true Milanese, with big communicative eyes, Elena studied at art school and dabbled in a thousand art courses. "My mother used to send me to the studio to paint instead of leaving me with the babysitter." The Politenico di Como Fashion Design degree and the Politecnico Bovisa Product Design degree forged her approach. Elena is (as Fornasetti) an artist fascinated by production lines. She loves natural materials, ceramics, paper, and wood. And nature. This mix became her trademark which is to create reproducible works of art that recall the animal kingdom, as Primates – a series of her beloved apes/masks developed by Bosa, a world leader in the production of luxury ceramics. With Bosa (and Walt Disney) Elena has just created a limited-edition Mickey Mouse (in leather and studs) to celebrate 90 years of the world's most famous mouse. Never forget your inner child.