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Dee di Vita is a charity started in 2016 from a partnership between Mantero and Salute allo Specchio of San Raffaele Hospital, providing psycho-social support. Psychologist Valentina Di Mattei and gynaecologist Giorgia Mangili initiated the project for women treated for oncological diseases at the San Raffaele Hospital in Milan.
A charity project involving a turban designed by the Mantero creative team with the invaluable help of patients has been enriched by a significant Made in Italy partnership with the winemaker Consorzio Franciacorta - a world-renowned business with 120 member wineries. A new Limited-Edition turban will be unveiled during the September "Franciacorta in Cantina" Festival - an event which involves wineries and unique locations. The event proceeds will be donated to provide turbans to cancer patients. ESA - Educazione alla Salute Attiva (Active Health Education) - a women's association committed to raising awareness of breast cancer treatment since 2007 - will be responsible for distribution in all the hospitals in the Brescia area.
The turban prints, made of soft and bright silk twill, came from Mantero archive drawings. It is a unique product which is the perfect fusion of all Company and Brand values: the turban is made from Mantero’s core product, the 90x90 carré. It is feminine, fashionable, can be worn in a versatile way, has a charitable purpose and a unique, and deliberately democratic price.
Support the initiative and make an even more generous gift with the "donation" Turban. You can purchase the Limited-Edition turban, and your gift will be delivered personally to the neediest patients by the Esa team. Check out as Esa recipient Via del Medolo, 2, 25121 Brescia or contact us for more information.
I photographed a group of women with different ages and experience. All filled me with a great emotion because each of them was absolutely charming.
The endorser of this beautiful Franciacorta project is Nabou Thiam, a young model originally from Gardone Val Trompia – a muse for the most prestigious fashion brands who enthusiastically embraced the initiative. The unique lens of photographer Guido Taroni captured her in a bucolic and dreamy portrait. Her photo will be added to the gallery of the Mostra Fotografica Donne ConTurbanti (Photographic Exhibition of "ConTurbanti" Women). The gallery features real women who, with their energy, communication skills and influence, inspire courage and strength in times of difficulty.