Brand management

With regard to the above, he/she oversees the entire process related to the development and sale of the product associated with the brand, placing particular emphasis on supervision of product quality, image and impact of advertising campaigns, all in respect of the tight deadlines and target costs shared with the parent company.

In particular, the Brand Manager is the person in charge of brand development and positioning. He/she oversees the development of a collection, making sure that it respects content, trends, tastes and the marketing budget based on sales and distribution policies, with particular emphasis on monitoring the competitive landscape and market evolution.

A brand manager’s breadth of skills allows him/her to work in a number of different fields and take on a number of different roles, ranging from marketing to branding right up to licensing and distribution, managing profit and loss accounts, forecasting and defining product launches and implementing real development plans.